In existographies, Ben Elowitz (c.1972-) is an American mathematician, electrical engineer, computer scientist, and entrepreneur noted for his 2006 WetPaint.com, a wiki-making website, similar to Wikipedia, but easier to use, featured with a "suggest link" EasyEdit button, which made for fast and efficient hyperlinking in new articles; the WetPaint wiki platform, in 2007, became the new host for Hmolpedia.
In late 2005 early 2006, Elowitz launched Wetpaint wikis, funded with $40M, through a series A, B, and C stage investments (2005-2007). Elowitz, in In a post-launch interview with Stewart Mader, described the “idea” origin for Wetpaint wikis as a means to help a friend find public-made information and tips about cancer, which he describes as follows: 
- “Stewart Madar: that’s good to hear. How did Wetpaint start (or Wikisphere when it first started)?
- Elowitz: Not all that long ago, a friend of ours was diagnosed with cancer. After the initial shock wore off, he did what most people do when they get bad medical news: He went online. What he found were lots of facts, but not what he was looking for. He wanted to know how people who had the same condition were dealing with the emotional blow. What tricks did they know about working around the symptoms? Who were the best doctors? What’s the stuff they don’t tell you at the clinics? Sitting helplessly on the sidelines of our friend’s dilemma, it dawned on us: Why not come up with a way to harness the collective thinking of people with first-hand knowledge on subjects like health, jobs, world events, or hobbies? Then, instead of relying on so-called experts, real people with real experience would become the experts. We were convinced then, and even more certain today, that, if you put thousands of heads together to solve a problem, give advice, or share a point of view, the results are always truly astonishing.
- Elowitz: So what’s the best way to bring those minds together? Wikis are great, because they allow readers to become writers, editors, and fact-checkers. The only problem was, wikis haven’t been especially easy to use. And that’s why we started Wetpaint.”
In 2007, Wetpaint was named one of Time Magazine’s 50 Best Websites.
In 1994, Elowitz after completing a BS in applied mathematics and a BS in electrical engineering and computer science, at University of California, Berkeley. He was then a consultant for eHarmony (2002), among other sites, e.g. he co-founded the 2004-launched jewelry website Blue Nile (Ѻ).
In 2009, ad revenue dynamics began to change, and Wetpaint laid off 15 of their 56 employees.
In 2010, the wikifarm was partitioned off into the WetpaintCentral.com domain and the main page Wetpaint.com was rebranded into a new online TV fan destination site. 
In 2013, Travis Derouin, former programmer at WikiHow, bought the wikifarm part of WetPaint, and began to run in.